The current rave thing to do if you’re a corporation is to have people “Like” your product on Facebook. I’ve seen it spin around a couple of times now and I’m not buying those fish. If I start liking products that I don’t believe in just to win prizes, then my viral awesomeness can be bought and then true viral awesomeness is a little less awesome.
Anyways, then there’s StateFarm Insurance. They’ve taken viral buzzkill to a new level.
First I read a Weezer State Farm article on Paste Magazine here. Weezer put together a jingle for StateFarm and I was psyched to see their output. Only, the marketing geniuses at StateFarm killed the YouTube video:
Continuing their marketing prowess, StateFarm soared yesterday as well, when I got this email from GoMaine, a great advocacy group for Maine green transportation.
With no faith in their marketing abilities, why would I buy insurance from these people?
Like a good neighbor (with no Internet skills), State Farm is there (unless you’re under 65 in which case we don’t understand your technology).
Why I spent a whole post on an insurance company rant I have no idea.
